The 30-Day Rule: Tactical Spending Delays That Stack Net Worth

Most money advice tells you to cut back. But what if you could keep spending—and still build wealth—just by changing when you spend?

This episode of The Return introduces the 30-Day Rule, a tactical spending delay that flips impulse into intention. It’s not about depriving yourself. It’s about adding friction between you and your purchases—long enough to separate real value from emotional reaction.

We’ll break down the behavioral science behind why it works, how it re-trains your brain to recognize false urgency, and how to implement it without killing your lifestyle. From Amazon habits to big-ticket upgrades, this one shift can change your entire financial trajectory—without a single budgeting app.

If you’ve ever looked at your bank statement and wondered, “Where did it all go?”—this is the episode that fixes it.